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media kits
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on mobile
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Newspapers
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The Straits Times
Singapore's national english daily which is also the most widely read newspaper in Singapore. An indispensable companion to over 1.4 million readers and this unique relationship is best summarised by the brand's tagline "A Part Of My Life".
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The Straits Times Revamp - May 18, 2012
With its new masthead and tighter editing, the revamped ST focuses on the major stories of interest to the readers and stories which are more community focused. The revamped ST provides quick updates on the latest stories and offers more room for readers' letters on the forum page. New SundayLife! is also a new section which focuses on fun, family, food and foray.
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The Sunday Times
The Sunday Times is the most widely read newspaper in Singapore on Sunday. It is about people, lifestyles and issues, both local and foreign.
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Digital Life
Digital Life is available every Wednesday. It covers the full spectrum of IT and electronic products found in homes and offices, through weekly product reviews and themed product features. It is a dedicated platform for advertisers who wish to reach out to the tech-savvy PMEBs.
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URBAN
Urban is available every Friday. It is a weekly fashion and beauty guide that provides the pulse on the latest trends, with tips on what’s in/ what’s out, where to buy what and how to shop smart. Advertisers can benefit from the pool of fashion-conscious readers and extend their advertising mileage through Urban’s longer shelf-life.
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Mind Your Body
Mind Your Body is published every Thursday. It is a weekly health guide for people who want to know everything about good health. It is an excellent platform for advertisers with products that relate to healthy living and enhance the well-being of consumers.
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Little Red Dot
Published every Tuesday, Little Red Dot targets primary school children. It adopts an interactive approach whereby students learn and interact with the paper through quizzes and games.
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IN
IN is published every Monday. It targets secondary school students.
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The Business Times
The Business Times is Singapore’s only financial daily and Southeast Asia’s leading business daily. It provides exclusive ground-breaking reports, trend-spotting news, incisive analysis and commentaries on the financial, economic and political fronts. It reaches out to a select group of readers who is highly educated (more than 70% are degree holders).
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The New Paper
The New Paper is unique in its offering of human-interest stories and the “in your face” style of reporting. The positioning is defined by the brand tagline –‘We know the streets. So you know more’. It is the leading source of news for soccer, golf, F1, tennis, horse-racing and gaming. Since May 2009, The New Paper also incorporates a special weekly pull-out section, FiRST, every Thursday.
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on print
on line
on mobile
on air
on screen
on ground
